How can Ziyang leverage Fantawild to tell the story of China well
In the era of national cultural and tourism integration in 2025, Ziyang, Sichuan, is emerging with a unique posture, especially after leveraging the powerful platform of Fantawild to launch a remarkable cultural breakthrough experiment.
When we set our sights on the grand background of China preaching its story to the world, the achievements of Ziyang's integrated development of culture and tourism become increasingly significant. This city, which boasts top cultural and tourism resources such as the Anyue Stone Carvings and the hometown of Chen Yi, has long been plagued by the development bottleneck of "surplus tourism but insufficient entertainment". Wu Xingzhong, Deputy Director of the Cultural Broadcasting, Television and Tourism Bureau of Ziyang City, frankly stated, "We have a profound cultural heritage, but we lack a carrier for tourists to immerse themselves in the experience." The landing of Ziyang Fantawild is like a key to breaking the deadlock, injecting new vitality into the integration of culture and tourism in this city.
Culture+Technology: Innovative Expression to Bring Millennium Civilization to Life
Ziyang Fantawild takes excellent traditional Chinese culture as its core, cleverly integrating "Confucianism, Buddhism, Taoism" culture, as well as classic traditional cultures such as Ba Shu culture and stone carving culture, and Ziyang's characteristic regional culture, to build an innovative ecological system of "culture+technology+IP". In the era of cultural and tourism integration 3.0, the deep integration of culture and technology has become key, and the emergence of Ziyang Fantawild is in line with this trend of the times.
In the park, the "Grottoes Adventure" project utilizes trackless ball screen technology to bring the millennium stone carving art to life. Tourists feel as if they have traveled through time and space, engaging in a dialogue with ancient statues that spans thousands of years; The adventure of ancient Shu relies on indoor track ball screens to lead tourists deep into the secret realm of ancient Shu civilization and immerse themselves in the mysterious charm of ancient Shu culture. The rotating platform theater of "Eternal Spring and Autumn Annals" allows tourists to follow Confucius on a tour of various countries and personally experience the changes and vicissitudes of that era of Hundred Schools of Thought; The virtual and real special effects theater of "Searching for Li Bai" reproduces the poetic charm of the prosperous Tang Dynasty, making tourists feel as if they are in the golden age of the Tang Dynasty and appreciate the romance and grandeur in Li Bai's works. These projects transform traditional culture into immersive and interactive scenes through industry-leading technologies such as ball screen flying cinemas, phantom imaging, integrated stereoscopic tracks, and 4D dynamic effects. This innovative model not only fills the gap in the lack of deep experiential products in Ziyang's cultural and tourism industry, but also opens up new paths for the dissemination of traditional Chinese culture. When foreign friends come to Ziyang Fantawild, they can intuitively feel the profoundness of Chinese traditional culture through these vivid and interesting experience projects, thus better understanding the connotation of Chinese stories.
Global linkage: building a "full chain" cultural and tourism ecology to activate urban vitality
The "all season, all customer group, and all industry chain" business model matrix brought by Ziyang Fantawild has completely changed the supply structure of Ziyang's cultural and tourism industry, activating the synergistic effect of Ziyang's overall cultural and tourism resources. The Water World, which is open in summer, has 17 unique water projects, including the nearly 20 meter high "Big Horn" slide and the 9 wave modes of the "Hurricane Bay" wave making pool, providing a cool and refreshing place for tourists in the scorching summer, attracting many tourists from surrounding cities to come and play. The planned Bear Hunt Hotel, with 372 guest rooms and parent-child facilities, has successfully extended tourists' stay time from "hourly level" to "overnight type", directly driving the consumption chain of accommodation, catering, and other areas.
In the Ziyang Airport Economic Zone, Fantawild National Colors Spring and Autumn and Water World form a "dual park of water and land" linkage, combined with Bear Hunting Hotel to form a complete closed loop of "food, accommodation, transportation, tourism, shopping and entertainment"; Within the city limits, the project forms a complementary business model with the Anyue Grottoes Digital Exhibition Center, Digital Wanderer Community, Yanjiang Water Sports Base, etc., and constructs a diversified product system of "cultural experience+leisure vacation+outdoor sports". During this year's May Day holiday, the opening of the Anyue Grottoes Exhibition Center has driven the local room occupancy rate to exceed 80%; Before the opening of Fantawild Garden, five nighttime economic clusters, including Yanjiang Shenggao Square and Anyue Fireworks Puzhou, have been upgraded. Internet famous formats such as Dingding Market and Yancheng Impression have settled in, forming an integrated consumption scene of "night tours, night entertainment, and night snacks". The Ziyang Municipal Government has taken this opportunity to launch the "Seven Major Special Actions for Quality Improvement", systematically optimizing the cultural and tourism service system from improving the quality of catering and accommodation to constructing tourism channels. This global linkage model enables the full integration and utilization of cultural and tourism resources in Ziyang, forming a strong brand synergy and creating a favorable environment for the international development of Ziyang's cultural and tourism industry.
The dividends of industrial synergy also extend to employment and economic growth. According to estimates, Ziyang Fantawild directly creates over 1000-2000 job opportunities and indirectly drives 5000-10000 related positions; Referring to the operational data of Mianyang and Zigong Fantawild, the project is expected to attract over one million tourists annually, driving comprehensive income of hundreds of millions of yuan. This not only plays a huge role in promoting the local economic development of Ziyang, but also provides a successful example for the development of China's cultural and tourism industry.
Regional Collaboration: Strategic Layout for Creating a New Pole of Culture and Tourism in the Chengdu Metropolitan Area
Under the national strategic background of the construction of the Chengdu metropolitan area, Ziyang Fantawild has been entrusted with a more profound regional mission. The Sichuan Provincial Party Committee has explicitly supported Ziyang's "construction of the Chengdu metropolitan area as a destination for outdoor activities", and the opening of the Ziyang Rail Transit Line provides a transportation foundation for this positioning - it only takes 28 minutes by car from Chengdu city to Ziyang Fantawild, making the project naturally advantageous in serving millions of urban customers. At the same time, Ziyang Fantawild has created a new paradigm of "urban micro vacation" with "cultural depth experience+technology immersion interaction" as its core, forming differentiated competition with cultural and tourism projects in Chengdu and Chongqing.
More strategically significant is that Ziyang is promoting the transformation of regional cultural and tourism from "going it alone" to "collaborative win-win". The two regions adhere to the joint construction of major cultural and tourism projects, the promotion of cultural heritage protection and utilization, the construction of cultural and tourism infrastructure networks, and the shaping of regional cultural and tourism brands. They promote the deep development of cultural and tourism integration, and rely on the Chengzi Meizhi Tongcheng strategy to jointly build suburban tourism routes with Chengde Meizhou. The Ziyang Municipal Government regards Fantawild as the core driving force of the "Air based Cultural and Tourism Cluster", and plans to build supporting projects such as Tianfu Art Valley and the Palace Museum Digital Art Exhibition, focusing on building a "new pole of cultural and tourism in the Chengdu metropolitan area". This regional collaborative development model provides valuable experience for the overall development of China's cultural and tourism industry. When preaching the story of China to the world, it can showcase the collaborative development ability of China's cultural and tourism industry and its strong ability to integrate resources, allowing the world to see China's systematic planning and grand blueprint in cultural inheritance and development.
Ziyang is taking the integration of culture and tourism as an opportunity, leveraging the platform of Fantawild, to take solid steps on the road of telling the story of China well. From the innovative presentation of ancient culture to the optimization and upgrading of industrial structure, from regional coordinated development to the gradual improvement of international influence, Ziyang's cultural breakthrough experiment provides vivid examples for China's cultural and tourism industry to debut on the world stage, and also opens a new window for the world to understand China.（Linyuan Guest）
翻译：四川大学 Aeel
Translation: Sichuan University Aeel
审核：西安翻译学院刘洪明
Reviewed by: Liu Hongming from Xi'an Translation Institute
