The First Stop of Global Promotional Tour for Sichuan Mount Guangwu International Red Leaf Festival Kicks off in Malaysia

In order to thoroughly implement the spirit of the 10th Plenary Session of the 5th Central Committee of the Bazhong Municipal Party Committee and the requirements of the "Global Promotion Activity for All Ages and Throughout the Year", Bazhong Cultural Tourism Development Group Co., Ltd. in Sichuan has selected Malaysia as the first stop for the global promotion of the 23rd Sichuan Mount Guangwu International Red Leaf Festival. This move aims to precisely connect with important international tourist sources, and leverage Malaysia's advantages as a transfer hub for tourists and a strong foundation in Chinese culture, so as to further expand the international cultural and tourism market.

From August 6 to 9, the delegation of Bazhong Cultural Tourism Development Group Co., Ltd. showed the rich cultural and tourism resources of Bazhong City through various forms such as introduction and marketing events, business negotiations, and on-site visits in Penang and Kuala Lumpur, Malaysia, effectively enhancing the international reputation of Mount Guangwu and Nuoshui River scenic spots.

The promotion event invited nearly 100 industry representatives, including those from Malaysian Chinese Tourism Association, Kuala Lumpur Folk Culture Association, Penang Chinese Tourism Association and key local travel agencies. Fu Liqiong, Deputy General Manager of Bazhong Cultural and Tourism Group Co., Ltd., stated in her speech that choosing Malaysia as the first stop for global promotion is due to the deep love and huge potential for cooperation between the two places. She highlighted the 23rd Mount Guangwu International Red Leaf Festival and sincerely invited Malaysian tourists to experience magnificent autumn scenery of Guangwu Mountain, which covers an area of 680 km and is known as the "longest natural red carpet in Asia" and explore the wonders of the Nuoshui River karst cave. Su Wenjie (Dato of Malaysian Chinese Tourism Association) and Jian Jingyi (President of Malaysian Folk Culture Association), respectively delivered speeches at the promotion event in their respective regions, highly praising the unique charm of tourism resources in Bazhong and expressing their expectations for deepening cooperation.

At the event, Bazhong Cultural and Tourism Group Co., Ltd. focused on the core resources, visitor attraction policies, characteristic route products, reception service capabilities, as well as the red leaves, ice and snow tourism resources of Guangwushan- Nuoshuihe Geopark, and made detailed introductions, which aroused strong interest from the attending guests. The two sides conducted in-depth exchanges on route design, product portfolio, channel construction and other aspects. During the period, Sichuan Guangwushan-Nuoshuihe Tourist Scenic Area Management Co., Ltd. signed cooperation agreements with three local cultural and tourism enterprises, including Malaysia Jinxiyue International Travel Agency.

During their stay in Malaysia, the delegation of Bazhong Cultural and Tourism Group Co., Ltd. also visited Tourism Malaysia, Malaysian Chinese Tourism Association, key group travel agencies and other institutions successively to gain an in-depth understanding of the preferences of Malaysian tourists in terms of healthcare and vacation and cultural experience, and conducted in-depth consultations on specific matters such as organizing groups to visit Bazhong, carrying out advertising resource exchanges, and supporting Bazhong to participate in Malaysian tourism trade fairs, and reached an agreement on cooperation intentions.

The promotion event is an important measure taken by Bazhong City to actively expand the international market and enhance the international competitiveness of its cultural tourism. It has not only significantly elevated the reputation of "Poetic Landscapes · Revolutionary Bazhong" but also injected robust momentum into the city's inbound tourism sector. Next, Bazhong Cultural and Tourism Group Co., Ltd. will take the resource relationship established during this event as an opportunity to continue to deepen its cultivation in the international market, establish a long-term cooperation mechanism, carry out targeted marketing and promotion on a regular basis, further optimize tourism products and services, and help Bazhong become an internationally renowned tourism destination.

After the promotion event, the red leaves of Mount Guangwu caused a warm response in the Malaysian industry circle. Nearly a hundred elite representatives of Malaysian tourism industry, after experiencing the magnificent autumn scenery and rich cultural and tourism resources of Mount Gwangwu, spontaneously shared the beautiful scenery and exciting moments on social media platforms such as WeChat Moments, setting off a wave of "Going Viral of Mount Gwangwu".

[Promotion Event of the 23rd Sichuan Mount Guangwu International Red Leaf Festival, Bazhong, China]

Bazhong, Sichuan: Mount Guangwu Red Leaf Festival

「Mount Guangwu」 is located in the northern part of Nanjiang County, Bazhong City, Sichuan Province, 70 km away from Nanjiang County and 70 km from Hanzhong City, Shaanxi Province. The main peak is 2,500m above sea level, and the scenic area covers more than 400 km2 with a magnificent and vast atmosphere. # The Red Leaf Festival is held in Mount Guangwu Scenic Area from October to November every year, with the best viewing period from October 16 to October 28. It is the largest red leaf viewing area in Asia and is also known as the "longest natural red carpet in Asia". Its scenery is a rare natural sight.

#Unmissable Scenery

#Mount Guangwu in Bazhong, Sichuan

#Public holidays in Malaysia

#PTSTravel # PTSTravel

#Do you want to travel together?

This spontaneous "promotion wave in WeChat Moments" is a genuine recognition of the value of the Mount Guangwu Red Leaf Festival by Malaysian industry, demonstrating the international appeal of Mount Guangwu and opening a new chapter for the in-depth cooperation between Bazhong and Malaysia's tourism industry.

Golden autumn has arrived. We are looking forward to more international friends entering Mount Guangwu to enjoy the intoxicating picture of nature together. (Written by Hao Bin and Illustrated Bazhong Cultural Tourism Development Group Co., Ltd.)

Translated by: Zhang Feng from Jinan University

Reviewed by: Mao Min from Beijing Yooyi Culture and Media Com., Ltd.