The Ice-Snow Economy in Dayi County (Sichuan Province) Embraces the New Year with A Promising Start

Snow mirrors timeless grace, guests throng the door on festive days. During the New Year's Day holiday, the silver-coated beauty of Xiling Snow Mountain Scenic Spot in Dayi, Chengdu, Sichuan, shone in harmony with the bustling cultural and tourism vibe across the whole region. By innovating products, refreshing scenes and upgrading international services, the scenic spot has fostered a seamless integration between the ice-snow economy and the holiday economy. The entire cultural and tourism market is bustling with enthusiastic activity and strong consumption, not only allowing local residents to fully enjoy the snowy fun right at their doorstep, but also attracting tourists from every corner of the globe, particularly a notable influx of overseas visitors, which stands out as the most eye-catching highlight of the holiday cultural and tourism market.

During the New Year's Day holiday, the Xiling Snow Mountain Scenic Spot in Dayi County welcomed an average daily influx of over ten thousand tourists, with a significant rise in the share of overseas visitors. It has embraced the new year with a promising start for cultural and tourism activities, highlighting its powerful international attraction and brand impact.

The Influx of International Tourists Keeps Dramatic Soar

Southern Ski Resort Become Overseas Tourists’ New Hot Spot

Serving as a model for the ice-snow economy in the southwestern region, Xiling Snow Mountain, with its distinctive"warm snow" advantage, has emerged as an ideal destination to enjoy ice-snow activities for Southeast Asian and other overseas tourists. So far, the pre-sale volume of overseas guest rooms has exceeded 4,000, and the number of reservations from overseas tourists has soared to 6,000 person-times, with Southeast Asian tourists accounting for a remarkable 70%, making them the dominant force in winter inbound tourism.

Ms. Chen, a tourist from Malaysia, was having a great time playing with her child in the snow, her face radiating with excitement.“There's never real snow in my hometown. I specifically brought my child here to enjoy the scene of'land stretching thousands of li covered with ice' as described in the textbook. The snow here is fluffy and cozy, and the temperature is just ideal. The whole travel is just perfect!” she said. Mr. Lin, a tourist from Singapore, couldn't stop praising for the professional ski resort.“I was amazed by the superb skiing facilities in Sichuan. It's so easy to get here from downtown Chengdu. After having fun in the snow, we can relax in hot springs. The trip is absolutely perfect!” he said. To satisfy the demands of international tourists, the scenic spot has arranged multilingual services and easy cross-border payments, offering smoother trips for overseas tourists.

Diverse and Revitalized Ice-Snow Scenes

"Ice-Snow+" Activities Offer Fresh Fun

The scenic spot fuels the passion of global tourists with 28 abundant snow-based sports activities, ranging from professional skiing races to entertaining curling-inspired games and"snowflake-cutting for spring welcome" craft-making interaction, fully catering to the needs of various groups. On New Year's Eve, Xiling Snow Mountain becomes a dazzling wonderland where ice and snow blend with lights. The themed photo-taking props inside the scenic spot are aglow with colorful lights, creating a delightful contrast with the pure white snow. Interactive NPCs in distinctive outfits wander around, guiding tourists to unlock immersive enjoyments, filling the ice-snow world with a bustling and cheerful New Year vibe.

On January 1st, the themed activity"Summit of Chengdu - Dawn Unveiled" was launched simultaneously. The scenic spot has specially designated a sunrise observation site in the Riyueping area to allow visitors from all directions to witness the first glimmer of dawn in the new year. As the morning glow penetrates the clouds and shines on the summit of the snowy mountain, the surging sea of clouds and the splendid morning glow create a stunning painting. Every bit of light and shadow is filled with healing power, and tourists start the beautiful prelude of the new year with a pure and magnificent sunrise over the snowy mountain.

Area-Wide Synergy Heats Up Consumption;

Winter Market Spotlights Dayi's Local Specialties

The ice-snow boom has driven a widespread surge in cultural and tourism spending across the whole region. The accommodation market is in a blazing hot trend with"a scarcity of available rooms". Reservations for hot spring hotels in Xiling Snow Mountain and Huashuiwan Town have increased sharply, and the search frequency for"Xiling Snow Mountain Hot Spring Hotel" has exploded. Specialty home-stays, like the Scandinavian Hotel, have won wide acclaim from both Chinese and foreign tourists for their advantages, such as snow-view wooden cabins and ample heating.

The"Ice-Snow + Urban" dual-scenario interaction model newly introduced by the scenic spot has won great favor. The main venue at Xiling Snow Mountain and the sub-venue at Chengdu Tianfu Twin Towers echo with each other, creating a romantic meeting between wishes made at the snow-capped mountain and urban neon lights. The"Ice-Snow Market" opened at the same time centrally displays and sells Dayi's specialty products, such as Dayi green plum wine and Xiling cured pork, allowing domestic and foreign tourists to buy authentic local gifts in a single stop while enjoying themselves in the snow.

From the ice-snow carnival attracting tourists from all over the world to the consumption boom through whole region coordination, Dayi Xiling Snow Mountain Scenic Spot is writing a splendid chapter in the holiday economy. It offers not only breathtaking natural wonders blanketed in silver, but also a cultural encounter fusing Chinese and Western characteristics, not to mention the international services brimming with sincerity. Dayi Xiling Snow Mountain Scenic Spot warmly invites tourists from around the world to enter this ice-snow enchanted wonderland, feel the clash between ancient Shu culture and modern vitality in the poetic ambiance of"thousand-year-old snow on Xiling Mountains", unlock fresh ways of warm-winter leisure, and start an unforgettable ice-snow adventure! (Text and photos by Chen Zhouchao)

Translated by: Zhang Feng from Jinan University

Reviewed by: Mao Min from Beijing Yooyi Culture and Media Com., Ltd.