Multiple public-benefits——A Series of Anniversary Celebration Activities of Three Kingdoms Night Town in Jiange boost cultural tourism consumption market in summer

On August 11th,the Great Shu Road ·Three Kingdoms Night Town in Jiange County marked its first anniversary of operation. A Series of Anniversary Celebration Activities kicked off.This event launches a diverse array of activities including anniversary gala,discounted tickets for the live show Three Kingdoms in my eyes,intercative games and beer and food carnival,to empower culture,benefit public and boost business,hereby stimulating nighttime consumption vitality of Jiange’ cultural tourism this summer.

As a flagship project integrating culture and tourism and boosting the local nighttime economy,the Great Shu Road ·Three Kingdoms Night Town has thoroughly explored the core essence of Shu Road and Three Kingdoms cultures since its operation. It keeps upgrading night tourism scenes, enriching product offerings and improving services, forming an all-round night tourism system featuring cultural experiences, evening leisure and distinctive local consumption. It has grown into a new landmark that fuels the growth of the local nighttime economy, enriches people’s cultural life and draws tourists from across the country.

The anniversary gala took place on the evening of August 11 on the Guochaostage of the night town. The gala showcased singing, dancing, acrobatics and other performances, reviewed the town’s development over the past year, and held multiple lucky draws offering generous prizes including home appliances, cultural and creative souvenirs, and travel packages.The venue was filled with a festive atmosphere,where locals and tourists enjoyed the spectacular anniversary celebration together.

It is reported that this anniversary event will run throughout August.During the event,discounted tickets for the live show Three Kingdoms in my eyeswere released to make cultural tourism more accessiblle to visitors.Meanwhile,online lucky draws available to all participants and no-threshold vouchers distributed on-site were launched simultaneously. Atotalof4,000 vouchers which can be used for recreational facilities,shopping,delicaciesandmore.In addition,an immersive Three-Kingdoms-themed challenge activity which integrated history,culture and interactive experiences allowed tourists to earn special perks.

Translation:Yang Liu

Reviewed by:Liu Hongming from Xi'anTranslation Institute