Chongzhou, Chengdu: "Shuzhou Unveiled Beneath the Silver Moon" Invites Tourists to Immerse in Shu-style Elegance

As the Mid-Autumn Festival and National Day Holiday approach, Chongzhou, Chengdu has integrated its full-range cultural and tourism resources to grandly launch the themed series of events"Shuzhou Unveiled Beneath the Silver Moon". Centered on the"Village Sugar Fair" as the main storyline, it creates an ultra-long 13-day cultural and tourism schedule from September 25 to October 7. The event connects diverse scenarios including classical gardens, ancient towns, idyllic countryside and intangible cultural heritage, bringing local residents and tourists an immersive and diversified autumn travel experience.

The event delves into the millennia-old cultural heritage and idyllic rural scenery of Chongzhou, leveraging key attractions such as Yanhuachi, Jiezi Ancient Town, Yuantong Ancient Town, Daoming Bamboo Art Village, Baitou Wuxing Village and Tang-style Shu Charm Scenic Area. It integrates featured contents such as poetry culture, traditional folk customs, intangible cultural heritage experiences and idyllic leisure, unlocking a brand-new double-holiday travel mode of"enjoying the full moon, touring gardens, wandering ancient streets, experiencing intangible cultural heritage, and roaming the countryside".

As the core cultural scenario, Yanhuachi Museum recreates the poetic charm of Shuzhou depicted in Lu You's works, and launches a series of traditional cultural activities. Since September 28, the Confucius Memorial Ceremony at Chongzhou Confucian Temple and the"Fangweng Elegant Gathering" Calligraphy Copying Session will be staged in succession, kicking off the traditional cultural season. The scenic area has fully upgraded the live-action immersive game Shuzhou Mystery, which sets three main storylines and hidden levels, and launches immersive day-and-night dual-version experiences. Meanwhile, a series of activities including Mid-Autumn hand-painted moon workshops, National Day intangible cultural heritage water fan making, fish lantern parades and ginkgo photography contest will be held one after another, allowing tourists to be immersed in the cultural charm of the millennium-old Shuzhou.

The two major ancient towns focus on folk custom night tours and trendy performing arts, creating a strong immersive festive atmosphere. Jiezi Ancient Town launches the Moonlit Night Tour Season, with molten iron fireworks‌ performances, fire pot shows, cruise parades and lantern-lit water street night tours staged on a regular basis. From October 1 to 2, the Saxophone Art Season will be held to create a cross-border feast of ancient-style night scenes and modern music. Tourists can also visit Huayang Guozhi Museum to explore the millennium-old Mid-Autumn folk customs of the Shu region. Yuantong Ancient Town takes its ancient architectures as the stage, launching attic folk music concerts and street flash mob parades, combined with National Day-themed photo check-in installations to create a fully immersive festive vibe.

Daoming Bamboo Art Village focuses on its intangible cultural heritage features, launching the"Full Moon over Mountains and Lakes & Intangible Cultural Heritage Courtyard Season". Six local characteristic courtyards are connected to build an intangible cultural heritage roaming route. Tourists can hold an exclusive map to experience bamboo weaving handicrafts and intangible cultural heritage exhibitions in one stop. Meanwhile, featured activities including field parent-child immersive mystery game, rice paddy hot air balloon rides and crab feast tasting are launched simultaneously, allowing tourists to experience the ingenuity of intangible cultural heritage and the romance of autumn among rice fields and wild mountains.

The idyllic rural area focuses on natural leisure experiences. Baitou Wuxing Village launches immersive rural tourism projects including rural markets, countryside hot pot and featured delicacies. Qimuhe Wetland Park has launched fun activities such as a photography contests, Chinese-style flower hairpin experience, rice paddy concert, rural open-air movies and cute pet carnivals, unlocking the autumn fun of the poetic countryside. Tang-style Shu Charm Scenic Area in the city center focuses on lively Chinese-style experiences. Fish lantern parades, DIY handicraft sessions, Hanfu makeup services, poetry gatherings and themed markets are staged in turn. Combined with free venue admission and exclusive National Day benefits, it creates a bustling, folk-style moon-viewing resort full of downtown charm.

Furthermore, Chongzhou has launched multi-site coordinated activities in the entire area. Featured experiences such as stargazing camping in Wenjingjiang Town, art carving workshops in Liaojia Town, Sichuan-style bonsai DIY in Guansheng Town, and leisure activities in Tianfu Wine Village of Longxing Town are fully available, enriching tourists' travel options. (Text by Hao Bin, Image by Publicity Department of the CPC Chongzhou Municipal Committee)

Translated by: Zhang Feng from Jinan University

Reviewed by: Mao Min from Beijing Yooyi Culture and Media Com., Ltd.